Where the best premium experience meets technology

The AI native platform for professional event management. RSVPs, guest lists, budgeting and seating in one intelligent system where every event makes the next one smarter.

sête is currently invite only. Tell us what you are planning and we will get back to you within 24 hours.

How it works

Describe the event

Describe your event to sête AI. It creates the event with the full plan and adjusts the budget as details change.

Invitations & Guest List

Send branded invitations and collect responses through a customizable RSVP microsite that sête AI builds from your description. Plus-ones, dietary requirements and reminders are handled without you having to ask twice, and the guest list updates automatically as guests RSVP.

Seating & Collaboration

Lay out the room to match the real venue. Automated seating then gives you the first draft, working out who should sit together and who should not. From there, it is drag and drop until it feels right, live for everyone planning with you.

The Platform

One place for the entire guest journey.

Replace scattered spreadsheets and version chaos with a single source of truth, shared across your whole team.

Team & Story

After eight years producing high-end events, I decided to build the tool I always wished existed.

sête is the one tool event professionals reach for: your brand on every touchpoint, and your whole team always looking at the same truth and your client kept in the loop in a professional way. No more excel sheets and version conflicts.

Most tools in this space are not built by people who have actually run events. They miss how information moves between a planner, a client, kitchen, and venue when everything is shifting and nothing can go wrong.

That is the reality sête is built for.

Sara Bågenholm - Founder & CEO

I spent the past 7 years shipping and scaling AI products for hundreds of thousands of users and I hold an MSc in Computer Science. Prev AI lead at Accenture and Data Science lead at dentsu & Google DSC founder and mentor across Europe.

I have been volunteering and building events since 2016 and despite all the technological advancements, event management and planning have not gotten out of excel sheets. Excited to bridge this gap!

Moustafa Khairi - Co-Founder